How To Spring Clean Your Email List with 6 Easy Tips

It’s time clean out the closets! Spring cleaning leaves us feeling refreshed, renewed, and optimistic — like anything is possible. Clearing out the “junk” from your email list can have the same effect for your business and your bottom line. Here are 6 tips for cleaning and organizing your email list this spring, so you can drive revenues all year long.

Data Cleansing Will Enhance Data Analysis

Data cleansing is the process of cleaning up all company data by discarding incorrect, incomplete, duplicate, or outdated datasets. It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than needed, failing to generate as many leads as you could, and receiving inaccurate information about the customer. Here are the top ways data cleansing will enhance your data analysis and increase the ROI of your business’s marketing strategy.

Email Marketing ROI and Data Quality Go Hand in Hand

Email marketing consistently generates the highest return on investment (ROI) among all online marketing channels. However, studies show that 30% to 50% of companies do not, or cannot, determine their email marketing return on investment (ROI).

The Importance of Data Cleansing and Data Maintenance

There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring retrospective anomalies are automatically located and removed. Another term, data maintenance, describes ongoing correction and verification – the process of continual improvement and regular checks.

Importance of Data Cleansing to Business

Data cleansing is a valuable process that can help companies save time and increase their efficiency. Data cleansing software tools are used by various organisations to remove duplicate data, fix and amend badly-formatted, incorrect and amend incomplete data from marketing lists, databases and CRM’s.  They can achieve in a short period of time what could take days or weeks for an administrator working manually to fix. This means that companies can save not only time but money by acquiring data cleaning tools.

Marketing Big Data: Why Continuous Data Cleansing is Important

The data used for marketing a generation ago, including information like point-of-sale transaction data, responses to direct mail campaigns, and coupon redemption numbers, was incredibly limited compared to the data available today. With big data, marketing has experienced tremendous innovation. But simply having and processing big data doesn’t automatically lead to better marketing.

Marketers Cleaning Up Their Data To Improve Targeting, ROI

For as long as marketers have been compiling customer records, those records have been inaccurate and incomplete. A retail marketing executive, for example, recently said that in the process of cleaning up its database the company discovered hundreds of customers with the same email address: 123@aol.com. His anecdote elicited nervous laughter from many in the audience as they recognized that their customer records were also in need of some housekeeping.

Five top tips for cleaning data efficiently

When do you need to do it?

If your charity ever buys in data, no matter how clean the salesman says it is, clean your data. If you do end up using unclean data, you can not only waste your charity’s money on contact the wrong people, but it can also lead to some really negative publicity.

Benefits of Data Cleansing

Data cleansing benefits are infinite and can greatly impact your marketing activities. The benefits can eliminate the chance that you’re targeting wrong addresses, customers that may have died or opted out of receiving promotional materials. For example, the benefits of cleansing a mailing list with addresses and contacts includes removing duplicate records, removal of wrong addresses, mapping contact information correctly, will save you time, money and potential consumer issues. Here is a list of services that can help you reap the benefits of data cleansing:

4 STEPS TO CLEAN DATA IN YOUR CRM

There’s an old saying about data and data quality: Garbage in and garbage out. It still holds true, as long as there have been databases. Data quality is essential. Nothing can undermine or torpedo user adoption in a new CRM than having bad data. Bad data costs you money. It could be upwards of $100 per duplicate record, for example, which is quite serious.

Data Cleansing To Aid Planning Policy Framework

Almost exactly a year following its unveiling in last year’s budget by Chancellor George Osborne, Britain’s National Planning Policy Framework (NPPF)  become law on Wednesday March 27th, 2014.   Amongst other requirements, the new rules mandate that councils must set housing targets on a 5-year rolling basis that will identify potential developable land within their respective jurisdictions.

While on the face of it, “planning” for such an important aspect of our economy and our environment might be considered a good thing, the Campaign to Protect Rural England (CPRE) believes the country is not in a position to execute on those plans. According to CPRE estimates, only 11 of the 34 Midlands unitary, county and metropolitan districts are in a position to have their plans in place by the deadline. A vast majority (23 of them) aren’t yet in a position to submit their plans to the government.