3 Simple Steps to Effective Data Cleaning

Your B2B database is one of the most valuable assets you have as a company. The records it contains allow you to make connections with the right people, thereby powering your marketing efforts and growing your business.

7 top tips for data cleansing

1. Start at the beginning

Data cleansing starts at the point of entry. Inaccurately entered data affects quality and will result in the expense of cleansing later on. So ensure your data is entered correctly at the beginning.