How to Clean Up Your Prospect List for Much Improved ROI

You’re a smart marketer and you already know that a finely-tuned prospect list is your most powerful marketing asset. And that means keeping that list healthy and up-to-date is a critical “Must Do” for every marketer.

Is Good Data Quality Part of Your Big Data Strategy?

Investments in big data are increasing, and Gartner predicts 75% of businesses will invest in big data by 2017. Big data analytics is one of the top priorities for almost every enterprise today. According to a new study by Experian, 97% of US businesses are looking to achieve a complete view of their customer data. This will help them drive customer loyalty, increase sales and improve strategic decision making. From manufacturing, public services and healthcare, to supply chain, finance and sales and marketing – analyzing large data and getting important insights is becoming standard practice.

3 Simple Steps to Effective Data Cleaning

Your B2B database is one of the most valuable assets you have as a company. The records it contains allow you to make connections with the right people, thereby powering your marketing efforts and growing your business.

7 top tips for data cleansing

1. Start at the beginning

Data cleansing starts at the point of entry. Inaccurately entered data affects quality and will result in the expense of cleansing later on. So ensure your data is entered correctly at the beginning.

Marketing Big Data: Why Continuous Data Cleansing is Important

The data used for marketing a generation ago, including information like point-of-sale transaction data, responses to direct mail campaigns, and coupon redemption numbers, was incredibly limited compared to the data available today. With big data, marketing has experienced tremendous innovation. But simply having and processing big data doesn’t automatically lead to better marketing.

3 Simple Steps to Effective Data Cleaning

Your B2B database is one of the most valuable assets you have as a company. The records it contains allow you to make connections with the right people, thereby powering your marketing efforts and growing your business.

4 Best Practices for Data Hygiene

Dirty data might cost you more than you realize. Typos, outdated or incomplete information, spam traps and other threats mean your messages don’t reach their intended recipients. This will cost you in immediate campaign ROI as well as lifetime customer value. In the worst case scenario, dirty data will land you on a blacklist, resulting in pricey remediation and the inability to communicate with customers, prospects, and possibly your internal team. Routinely cleaning your database can avoid many of these headaches altogether.