Data quality issue is the biggest challenge for a B2B marketer. Be it accidental or intentional you'll find a lot of bad entries in you database. Sometimes, its the wrong email address, sometimes it is an invalid contact or it could be an incorrect designation. Every time when an inaccurate information is added to the database, it creates a bad impact on the outcome and complicate a marketer's or sales rep's job.
The B2B data cleansing vendors are a good source when need to clean existing database. These B2B data cleansing vendors have the tools, expertise and experienced workforce to help you get the most of your marketing database.
Append incomplete contact information :
If your marketing database has incomplete information about you prospects, B2B data cleansing service provider will append complete contact information for you.
Identify and eliminate bad records
It is pretty much clear, The B2B data cleansing service provider puts your database under radar. Bad records are then identified and eliminated from your system.
Identify and eliminate duplicate records
When too many people have access to the same database, you may have duplicate entries for the same record. So, these service providers dedupe you marketing database. Duplicate records are then eliminated from your lists
Generate role-based targeted leads
Generating role-based lead list is very important aspect of B2B marketing campaign. Targeted lead lists help you get through in front of key decision makers. And if your marketing database is clean and up-to-date, your marketing campaign is sure shot a success.
Higher e-mail deliverability
A fresh and clean marketing database ensures a higher email deliverability. Because a database that has gone under a scrutiny, contains validated email addresses. So, the chances of your emails to land-up in SPAM or junk folder are minimum.
Article From: www.datadoctorit.com
