Why Data Quality Is So Important In B2B Lead Generation

As B2B marketers, we want to generate leads. More than that, we want to generate the RIGHT leads, which will then turn into customers.

5 Steps to Data Cleansing of Customer Data

It is necessary for organizations to have an updated database, both for ensuring efficient contact with their customers and maintaining compliance standards. Data Cleansing or data scrubbing is the process of identifying and correcting inaccurate data from a data set. With reference to customer data, data cleansing is the process of maintaining consistent and accurate (clean) customer database through identification & removal of inaccurate (dirty) data. Here, inaccurate data stands for any data that is incorrect, incomplete, out-of-date, or wrongly formatted.

What is data cleansing and why is it important to your company?

“Data cleansing, data cleaning, datawash or data scrubbing is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table or database.

Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant, parts of the data and then replacing, modifying, or deleting this dirty data.”(Wikipedia)

What to know before executing data cleansing process?

Before, intruding further into data cleansing, it is pretty important to have a cognizance about the purpose and the standards of data cleansing and this segment of the entire process can be encased under ‘data quality’ tag. Moreover, DQA or data quality assurance is a benchmark process for checking the health of warehoused data chunks before put to use.

3 Simple Steps to Effective Data Cleaning

Your B2B database is one of the most valuable assets you have as a company. The records it contains allow you to make connections with the right people, thereby powering your marketing efforts and growing your business.

The Importance of Data Cleansing

One of the most essential pieces in the marketing puzzle is making sure that you have clean data.  I'm sure I don't have to reiterate all the reasons, but having clean data means that you accurately know what's happening with your prospect, leads, customers, competitors, partners, and anyone else in your system. You can contact them appropriately and more importantly, it ensures that you don't accidentally send them the wrong information.

How to Clean Up Your Prospect List for Much Improved ROI

You’re a smart marketer and you already know that a finely-tuned prospect list is your most powerful marketing asset. And that means keeping that list healthy and up-to-date is a critical “Must Do” for every marketer.