Your B2B database is one of the most valuable assets you
have as a company. The records it contains allow you to make connections with
the right people, thereby powering your marketing efforts and growing your
business.
Tuesday 20 June 2017
Friday 16 June 2017
The Importance of Data Cleansing
One of the most essential pieces
in the marketing puzzle is making sure that you have clean data. I'm sure I don't have to reiterate all the
reasons, but having clean data means that you accurately know what's happening
with your prospect, leads, customers, competitors, partners, and anyone else in
your system. You can contact them appropriately and more importantly, it
ensures that you don't accidentally send them the wrong information.
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