How to Clean Up Your Prospect List for Much Improved ROI

You’re a smart marketer and you already know that a finely-tuned prospect list is your most powerful marketing asset. And that means keeping that list healthy and up-to-date is a critical “Must Do” for every marketer.

Is Good Data Quality Part of Your Big Data Strategy?

Investments in big data are increasing, and Gartner predicts 75% of businesses will invest in big data by 2017. Big data analytics is one of the top priorities for almost every enterprise today. According to a new study by Experian, 97% of US businesses are looking to achieve a complete view of their customer data. This will help them drive customer loyalty, increase sales and improve strategic decision making. From manufacturing, public services and healthcare, to supply chain, finance and sales and marketing – analyzing large data and getting important insights is becoming standard practice.